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Yet social media definitely needs to play a part in the modern media mix. What's the right balance, and how do you know when you're being effective? Read More

How can you ensure that your new project doesn't get stuck in "not quite finished" mode forever? How can you get customers through the door sooner and on a smaller budget?

The answer is: with a minimum viable product. And this infographic explains what that is and how it works. Read More

You're looking for a meaningful relationship with your business blog. It is a relationship you know will benefit your business long-term. But something is holding you back from making the commitment. In this funny take on love and blogging, Sandy McDonald tells you how to build the loving relations Read More

You may think that launching a blog has a business is without risk, but, of course, few things are in this world. Blogging contains risks like any other business activity, though limiting your risk is easy with a bit of consideration. Blogger Guru Sanket Biswal outlines some of the biggest risks wi Read More

If you're racking your brain trying to figure out how to be memorable to your customers, Jon Buscall reminds us that it doesn't need to be all that complicated. Read More

But is this fair? Is he doing any good to the followers and listeners? Can he delete my comments that way, at first place? It really annoyed me and I could not resist. Read More

Billboards, newspaper ads, television jingles, web promos are all common scenes in marketing. Marketing is a way of life and permeates every aspect of life. Little wonder marketing has become a science of its own.

Marketing has become such a great influence; no longer is anything or anyone accep Read More

Hey, hey, hey, how goes it?!

Yes, I know, it’s been crazy forever since I’ve published a post, yet alone recorded a video – but I’m back from my mini hiatus to give you an update quickie, and answer some of your questions. Hooray! Read More

Goodreads joined the Amazon family on Thursday. The terms of the acquisition were not disclosed.

Headquartered in San Francisco, where it will remain after the deal is closed in the second quarter of this year, the seven-year old social media site for readers and book recommendations has more th Read More

Building your list is essential for growing a long term business online, but the process doesn’t always result in sales. In fact, many people struggle to make sales even while building their lists. Here are some key places to offer your product for best results! Read More