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Too many people involved in your digital marketing campaigns can cause huge problems for your brand. What are these problems and how can you solve them? Read More

You probably wouldn’t dream of loaning large amounts of money without credit information on the borrower, right?
But do you pull credit reports on the companies with whom you do business?
The comparison is clear enough: In business-to-business transactions, credit is often extended directly or in Read More

Is it possible to use social media to market taboo products like STD tests or feminine hygiene items? Absolutely! There’s certainly a strong market demand for these items; you just need a different social median and online marketing strategy. Here are four ways to build buzz around taboo... Read More

It appears that outsourcing, as a cash saver, may not be all it's cracked up to be. Many of the world's largest corporations are now moving many of their former outsourced processes stateside once again. Read More

Pinterest is a unique social network that goes by its own rules of engagement and user dynamics. Brands risk damaging their reputation through a misguided use of Pinterest. Here are five most persistent marketing misconceptions about this increasingly popular social network. Read More

A 2014 CareerBuilder study suggests that a little more than half of employers see something on a social search that keeps them from offering an applicant a job. These are the top 3 types of Facebook posts that might cause future employers a little concern. Read More

To have an effective sales strategy a business needs to consider its products, its market and how the sales effort will be directed to ensure it captures profitable growth selling to customers. Sales strategy is a business decision on (1) who the sales teams are going to sell to (2) what are they g Read More

Outside of dreams, there is no real business opportunity without risk. Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active Angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and Read More

Social media marketing is an integral part of every blogger's success strategy. However, bloggers who use the smart social media tactics get an edge over the ones who do not.

So, if you want to be a smart blogger, then read this post. :)
Read More

Video has a great impact on how Hotels share their message to customer. Learn why the Hospitality Industry should utlize YouTube. Read More