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Having your business or your article featured on a popular blog is a great way to increase the number of views on your website. In addition to the SEO benefits provided by a link, it is important not to underestimate the potential increase in the number of actual readers of your blog. Read More

Goals are not strategies and strategies are not goals. Having coached 118 entrepreneurs over the last 18 months, I have found that there are 3 types of business owners.
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Is Employer Brand just a fad? To decide its value, it might be useful to explore the impact of being seen as a great employer with a strong Employer Brand. Read More

There's so much more to running a successful copywriting business than simply having great commercial writing skills.

You also need to promote yourself like mad.

In this interview post with 6 leading UK copywriters, you'll discover how they market their services and attract better paying clie Read More

If you are doing business online, there’s a good chance you have all the information you need to automatically enroll your customer into a loyalty program. If you have no commerce side to your online presence, then you need to figure out a way to capture the information you need and start presentin Read More

Companies want sales reps that can function as trusted advisors who can provide fresh insights and new ideas for solving business problems. There is a decreasing need for sales reps that function strictly as product facilitators. Read More

You tailor it with a data-driven approach where you collect information on what your audience is reading, sharing, liking and downloading. You then analyze this data and use it to create content that works. Read More

Despite the rumours telemarketing is not dead. It has been seriously damaged by overuse and poor practice but it still has a place as part of a marketing process. Read More

In this #TYBCommunity round-up we include posts on social media marketing tactics, marketing measurement, content collaboration, new Yelp features, Hootsuire professional, working remotely, poor time management, New Year’s resolutions, EU Vat and more. Read More

The best marketing will help your customers solve problems. Don’t wait for them to work these problems out by themselves. If you are struggling to sell certain items, perhaps you could inject a little more usefulness into your campaigns. Read More