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Everyone knows that a consistent posting strategy is key to winning on Facebook and Twitter. What people don't always seem to be clear on is what, when and how to post. The truth is that there's no one-size-fits-all approach; your posting strategy must depend on your social media goals. Read More

Writing content doesn’t need to be a difficult task. In fact, we can all write, so it’s just a matter of knowing what to do to make it easy.

In this post I want to share some simple tips with you that will really help with writing content that gets attention and helps you stand out from your c Read More

Thanks to their dubious reputation as annoying distractions, you may be reluctant to create website popup and popover ads for your own website. Fear not however, there’s lots of evidence that popups increase online conversions in everything from newsletter signups to sales. So with that concern out Read More

At what point should you hire an accountant to take care of your small business finances? This article give a good overview of when to let the professionals take over. Read More

Content marketing is the business strategy of the future. It boosts organic search results, which appear naturally when quality pages are relevant to a query. Combined with the added SEO benefits of content marketing, your company’s website can easily land at the top of multiple search engines. Sin Read More

This 5-minute task will drastically improve your marketing: writing a value proposition. What is that, you ask?

A value proposition is really a statement of what your product does, the problem it solves and the benefit the customer will received from buying from you (instead of your competitio Read More

Small businesses rule our economy, and each successful small businesses is expected to get bigger. Many successful small businesses are easily scaled. The owner has created something that can be repeated, a product that can be mass produced, a process... Read More

In the SmartCompany 2014 Small Business Technology Survey 56 percent of small to medium-sized enterprises reported being reluctant to use a CRM. The overall trend does still show an increase from 36 percent using CRMs in 2013 to 41 percent in 2014. That indicates that businesses are increasingly ha Read More

How did you become an entrepreneur? Did your parents have an influence? In this post I share 5 Entrepreneur Lessons I learned from my mom Read More

Essentially a sales copy is an invitation.
You are inviting someone to trust you to help them with a problem.
While features and benefits are REALLY important, in order to truly have a great sales page, you need one thing. Read More