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Does the thought of using an emoticon make you squirm? How about using them for your business?
I work with many brands and we spend a fair amount of time discussing voice and tone for the products we promote on social media. Brands usually have strict corporate guidelines to which one has to adher Read More

You had a prospect on the phone, you’ve done your pitching and you’re feeling like everything is going in the right direction and when it comes to the close, the prospect replies “it’s not something that we’ve prioritised right now”. Read More

The following infographic describes exactly why such a holistic approach to SEO is crucial to survival in the new world of semantic search. Read More

Following these 7 steps will put your app in the path to success, as demonstrated by some of the most successful apps in the app store. Read More

In fact, many companies consider this tool almost obsolete. Because so many companies use other methods to market to their audiences, the press release has almost lost its purpose as well as gained a bad reputation. Read More

Does your company need to talk about a complex issue? Design a cartoon to grab attention and promote humon. Then, tie it into another one of your marketing assets, like a white paper, and you've got another pathway to tap into your audience. Read More

Take a look at a basic outline of how marketing automation personalizes the sales cycle in the infographic below what type of data is collected, how it’s collected, and how it can be used by marketing and sales teams alike. And for more information and best practices.
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Trying to open up a successful physical store in the real world is no longer something that everyone is capable of doing, many people are shifting their attention away from physical, and instead are focusing their energy on things like digital Read More

Viber users on Android or iPhone devices will be able to make free video calls to any other Viber users who have the app installed on their device, reports the support section of the Viber website. Read More

These tips can help you become a proactive entrepreneur rather than a reactive one, a trait that will almost certainly see you past that 18 month mark. Read More