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There are three parts to small business bookkeeping, including data entry, filing and analyzing. Keep records in three steps with tips from a business consultant in this free small business video. Read More

Once you identify buyer personas, how do you reach your target audience and transform them into advocates? Audience engagement in 5 easy (mostly) steps. Read More

The decision to lift a restriction requiring real names on Google+ will have implications on small business users and marketers too. Google+ has announced a decision to rollback its ‘real names’ policy. Read More

Incorporating provides many benefits and doesn't require a lawyer. Find out more in Nellie Akalp's FOX Business video. Read More

Being local doesn't mean you can't use online marketing to drive traffic to your location. These tips will help you boost your local online presence. Read More

Here are six tips on how to ensure your next public relations campaign is a winning success. These tips are from years of experience working within the PR industry.

As a small business there is often little money spare to be spent on things such as marketing and public relations although that do Read More

Having a project manager with the right skill sets for planning and execution is crucial to the success of any project. The following are seven core skills that stand out among effective project managers. Read More

Good salespeople can be like a double-edged sword. They have an eye for opportunities with the best probability but are too quick to ignore anything less. Low probability prospects still carry value but that’s not enough for those whose minds are set on making the quota. Read More

Social login makes it really simple for people to register on your site. They can sign in using their preferred social network account allowing you to capture their social profiles. Read More

Credibility is the online world’s most potent currency. Only this is the currency you use to sell, not to buy. Your 20-point bullet list of features and benefits? Your unique selling proposition? They’re all meaningless if your landing page visitors don’t believe you. Read More