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Message calendars are designed to help you, not hinder you. If an opportunity arises for you or your business, you absolutely must take advantage of it and forget about the publishing schedule. Read More

Recently I had the chance to interview SEO expert Ian Lurie. Ian is the founder and CEO of Internet Marketing agency Portent Inc. He co-published Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. Read More

Lack of confidence in your self, your product, and your startup is a surefire recipe for disaster. At the other extreme, too much confidence or arrogance can kill you just as fast. It’s always painful when a startup fails, but as a mentor to founders, I would hope that you can learn from these fail Read More

Tax season is here, and it’s time to rifle through your business expense records and make the most of any legitimate small business tax deductions you can claim to lower your overall taxable income. Unfortunately, many taxpayers who qualify for a variety of deductions—most notably the home office d Read More

If you feel that you, sometimes, are too disorganised; and that you feel that disorganisation makes your life more stressful, then you should read the following......
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If you're racking your brain trying to figure out how to be memorable to your customers, Jon Buscall reminds us that it doesn't need to be all that complicated. Read More

By Donncha Hughes

I think that everyone agrees that Testimonials from customers are an excellent marketing tool. They can be featured on your website, on LinkedIn and included in tenders, brochures and sales proposals. This post will address what I think should be included in a testimonial. A cl Read More

When businesses want to increase their sales and bottom line they often think about "adding" when in reality they should think about "subtracting" and "simplifying." Read these conversion tips based on human psychology and how our minds work. Read More

Series 4:  How to turn your networking efforts into long lasting relationships and referrals. Often professionals talk about “going to a networking event”, as a destination to meet people for business purposes. There are certainly formal events designated for this purpose. Read More

I wrote this post with the intention to inspire other bloggers to utilize Instagram as a muse for blog posts. Instagram has inspired me to go against the norm and find interesting subject matter for my weekly blog posts. It has inspired me to think a little out of the box. My article explains the 5 Read More