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We hear that selling out is a bad thing. But, as a freelance writer, sometimes it’s more about selling out on your own terms. Read More

While Twitter has become a dominant force in social media, and even in modern communication in general, it’s long term viability is far from certain. All forms of social media will recall the rise and rapid decline of portals such as Myspace, and might be concerned that the same thing will happen t Read More

It seems Google+ is starting to emulate some Facebook & Twitter features by trying to promote the original owner of the content being shared which is potentially great for content creators, but maybe not so much for the user/page sharing the content. As I couldn’t find a feature name in the HTML co Read More

This morning, Upworthy announced it would be using a new metric — “attention minutes” — as its primary tool to determine how they’re doing. The goal is to blend traditional eyeball-counting metrics with figures that more accurately measure engagement or how much the audience actually likes the cont Read More

If you were paying any attention to the SEO-sphere on January 20th, you might have caught a post from Matt Cutts outlining the “Death of Guest Posting”. Similarly, the industry is abuzz with speculation after another post, “Content Shock: Why Content Marketing is Not a Sustainable Strategy” present Read More

My first big research article for 2014 and the first one I've done in quite a while it's looking into blog comment spam across LostPr.es and SEOMeetups.com.au. A word of warning it's close to 2,000 words but there is lots of graphs and charts to make it easier to understand and read.  Read More

Metrics & ROI - What metrics can marketers track to make sure their content strategy is headed in the right direction? Read More

Your Analytics. Your Way. Meet Piwik. Your Analytics. Your Way. Meet Piwik. The goal of this article is to introduce you to Piwik analytics software and remove the high-level myths and misinformation that would cause you to hesitate to use it as a serious alternative to Google Analytics for your bl Read More

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. Yet very few achieve that great aspiration of really driving economic, social, and environmental changes Read More

I’m calling this a Google product that still has 3-5 years before society is ready for it and it still doesn’t seem technologically ready for prime time. Read More