BizSugar.com › User › thesmiths › Voted

When economic waters are rough, small businesses shouldn't pull back but instead should take advantage of the void created by others who do. Experts advise taking the opportunity to increase sales and expand into new markets. Quotes from the article: "A good business owner will assess the situation and make a plan based on the opportunitie Read More

While most everyone who has been involved in online marketing for any length of time knows that Alexa rankings are pretty much meaningless, a recent article by Matt McGee serves as a great little reality check to those who are a little newer to the game. Read More

Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client's strengths, weaknes Read More

Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor's engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the "items" they've added to their cart) can result in a significant loss in potential sales. But much of that can be reduced Read More

From the Page: "Even though recent studies have shown that more people are consuming information online, there is something to be said for the printed word. And at the local level, at least, some publishers are finding a thriving market for printed information" Read More

No one likes to let an employee go. Whether it is firing someone for cause or being forced to let a good employee go because of downsizing -- it stinks. It's a "keep you up all night worrying" sort of event. Because it is so awkward and difficult -- most people do it badly. They rush it or talk for too long or just don't manage the situati Read More

The social network provides important lessons for executives—and a key forum for innovation and experimentation Read More

Are you an “almost” entrepreneur? You have the drive, but you don't have an idea. You have the passion, but you're not quite sure what it's for. Perhaps you're one of the people that say “why reinvent the wheel?”, or “if it was needed, it'd already be done”. If you are one of these people... perhaps you need a square watermelon. Read More

Job Advertisement: “Must be good at multitasking.” Obviously this company is not up-to-date on current research which shows that no one is good at multitasking. Now I realize that you are probably disagreeing with me right now, since you do it all the time, but reality is that our brains are not good at executing our demands to multitask. Read More

The rules for writing online are a bit different from those for print publications. Here's a few tips on how to reach your audience and get your articles read. Read More