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In the video below I walk through all the steps you need for setting up your own Facebook ad campaign. Read More

When retention rates started sinking, this organization sent a postcard to members saying "Please Come Back. What can we do to get your back?" It worked. Read More

Seven in ten consumers (72%) use more coupons now than six months ago, some three-quarters of them (equating to about half of all consumers) ascribe the increased use to the troubled economy. About 8 in 10 (81%) of the 1,386 consumers surveyed say they use coupons for grocery items. About half (51%) of those polled said their main coupon source Read More

However you define success, everyone seems to want it. Whether it's achieving goals, living according to one's calling, or making a difference in the world, everyone wants to accomplish something. But the truth is that most people struggle in the effort, and that begs the question, what is needed to get past the obstacles on the road to succ Read More

Many people often use the terms “entrepreneur” and “small-business owner” interchangeably. But some entrepreneurship experts — like Bo Fishback, vice president of entrepreneurship at the Kauffman Foundation — argue that a distinction should be made. Read More

Michael Taylor of Slate's BizBox wonders why Fannie Mae and Freddie Mac get all the attention and money while the Small Business Administration is left to languish. Read More

This looks to be an excellent resource for evaluating business valuations for your own or for others. Read More

Jodi Smith wasn't always so outgoing. In fact, she was so shy in high school that she knew "maybe three people out of a class of more than 1,000" when she graduated. Heading to college, however, Smith made the conscious decision to reinvent herself, "just to see what would happen." Well, her experiment seems to have worked. After a decade Read More

There's little room for error when it comes to pricing your business' products or services. If you set prices too high, you risk scaring off new customers, but if you set them too low you may not make enough money to survive the long haul. The key is to strike the right balance between being competitive and being profitable, and that means do Read More

Each pricing strategy asks you to use psychology with your customers. Most of these strategies have stood the test of time — for a reason. They play to human behavior. Try some of these strategies and see what they do for your business. Read More