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The sales process is unique to the organization--it may even be unique to a product line or a market. It is based on the organization's best practices and success in engaging and winning customers. Competitors will have different sales processes--even if they are selling similar products to the sam Read More

A citation is a local listing which includes your business name, address and phone number preferably from trusted or credible sites in your industry. This information helps search engines validate your business and categorize it as valuable part of local community. The more of them you can obtain f Read More

This is a really great post highlighting the importance of making the most of EVERY page on your website. Is your "thank you" page a waste of prime web real estate? Read More

Social media is the place where brands can be made or broken - and business owners ignore the importance of social media intelligence at their peril. Read More

Now that the 2012 tax season is in full swing, it's time to get the proverbial ball rolling with your business tax return preparations. If you want to maximize your return while holding on to as much of your precious time and money as you can, then make sure to check out these free tax resources. Read More

Let me start with one that is guaranteed to get at least a thousand “duhs” right out of the gate . . .

Go Where The Money Is!

You don’t just go where the money is by sitting down and brainstorming the question “Where is the money?” . . .you need to take it a step further. Read More

Or, “How Giving Away an Award Grew My Site Traffic by 60% in Three Months" Take a look at site traffic before and after; as well as mailing list size before and after. I include the entire 3-phase marketing plan with this post. Read More