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Networking is crucial to any small business. Whether you’re looking for clients or vendors, who you know will make a difference in the deals you can find. That can translate into attending a lot of networking meetings. Just showing up, though, isn’t enough. If you want to make the most of your networking efforts, you need to follow up with the people you meet. Whether you send out personal emails Read More

I love what HubSpot does. To this day, they are the most unique online marketing company around. I remember when Mike Volpe, VP of Marketing, spoke at... Read More

These days, getting frequent flyer miles is more helpful than ever. The airlines are charging more and running less flights, but the demands of a business traveler haven't gone down. Planning ahead for travel costs can make a big difference on your bottom line. Read More

What is Culture? Here are some great definitions of culture taken from Cross-Cultural Twitter Interviews of cross-cultural and international people on Twitter Read More

Going green can be a matter of personal choice — of wanting to make your business better for the environment. But going green can also be good business. With the many tax deductions and credits available to business owners, making your company more sustainable can pay off when you do your taxes. Read More

Whether you’re developing software, working in marketing or even a full-time writer, the odds that you’ll be asked to contribute to a blog at some point just keep going up, because blogs have become a key method of communication for many organizations. However, contributing to a blog is not easy, especially if writing isn’t one of your strengths.

Fortunately, it is a skill that can be learned. Read More

Email newsletters have become a standard marketing tool, and for good reason: compared to any sort of print marketing materials, an email newsletter is cheap to produce. Just how effective an email newsletter is can depend, but if you put together a newsletter that your readers (and clients) can look forward to, it can lead to significant sales. But without the right tools, it doesn’t matter how Read More

Online advertising offers numerous benefits for small businesses: the ads are priced significantly lower and there are tools that allow you to make sure that your ads are being displayed primarily to people who might actually be interested in purchasing your product or service. Read More

Paul Cherry shares his techniques for honing your voicemail messages for maximum impact and creating great sales opportunities. Read More

It seems that small business are mainly using social media to identify and attract new customers. That is that big take away from the most recent edition of the Small Business Success Index™ (SBSI). This third wave of the report, sponsored by Network Solutions® and the Center for Excellence in Service at the University of Maryland’s Smith School of Business reports social media adoption by small Read More