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It’s easy to wind up with an overflowing toolbox, virtually speaking. There are web applications, widgets and plugins galore, all ready to make your life easier if you just sign up and start using them.

All that help can quickly turn into a problem as you try to keep track of everything. Fortunately, there are ways to keep all those helpful pieces of technology from overwhelming us Read More

12 ‘C Level’ executives outline what they see at the critical first steps when transitioning into a new role. Read More

The value of social media to business is not return on investment as much as it is listening to your market. Read More

George Cloutier, founder of American Management Services, offers some advice for management of small to medium sized business you may or may not agree with in this conversation from The New York Times small business section. Is micromanagement a virtue? Are family employees really a bad idea? Should fear really be a management tool? (Your main one?) Are businesses that have failed due to the econ Read More

Robb Mandelbaum, in his You're the Boss column in the small business section of the New York Times, reports trouble for small business legislation in Congress as support for hiring and investing incentives and to spur small business lending face some resistance. Both are key components of the Obama Administration's plan to bolster small business, but whether these measures can make it through the Read More

What is an entry point in a white paper?

An entry point is the point at which the reader first enters and begins to read the primary white paper content. By increasing the number of 'entry points' into your white paper, you can increase the number of opportunities to engage a busy reader, especially those that have a short attention span.

This blog post will provide you with several tips o Read More

Social media monitoring software immediately returns efficiency to your day by consolidating your monitoring destinations. However, as is the case with any great data collection, it simply generates more questions. One of those questions most recently top of mind with our clients is: Who, in all the chatter, is influential?

Here are some of the ways we look at mapping influence. Read More

Twitter is growing at almost 1,900%! So use it to enhance your business perspective. The twitter rules that businesses must know. Read More

Looking at the benefits of purely text-based chat, like IRC, as well as the effects of enforced limits by Twitter and SMS. Read More

Marketing and PR budgets are usually the first to go when the economy turns sour, yet statistics show that those who cut budgets will suffer lower returns not only during the time they quit marketing, but will also have difficulty raising their net income in the years following the recession. There are several reasons why it's important to not cut your marketing budget. Read More