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Smart Marketing is about listening, and being helpful and delivering to your market. Here's what dissecting a piece of direct mail can teach you. Read More

Get creative ideas using simple steps discovered by advertising legend James Webb Young. Find out how to make your mind come up with a big idea! Read More

Looking for a way to better align sales and marketing? The first step to building a blueprint for marketing and sales success is to build a solid sales infrastructure. Read More

You may have heard of Google’s “20% Time”. The concept is simple — Google’s engineers are allowed to dedicate 20% of their working hours to personal projects.

You would be amazed at what products have come out of this initiative — Gmail and AdSense to name just two. That’s a pretty impressive ou Read More

Tap into professional knowledge, insights and opportunities through growing your business network. LinkedIn is the world’s largest professional network and a social platform to manage your professional identity and brand. Find out what you need to know to get started.

The business case for usin Read More

If you really want to impress a startup founder as a potential employee, or you want to be a smart investor, you need to know the right questions to ask. These are the questions that get past the hype of a founder “vision to change the world,” and into the realm of real business strengths, weakness Read More

Trust is essential if one is to have solid, viable, fruitful and long-lasting relationships. This also holds true in business.

The article is written by Fred Schebesta; one of the directors of Finder.com.au Read More

Video adds a whole new dimension to your blog. Add these 7 types of video to your business blog to engage with readers in a more visual way. Read More

If you don't have a lot of money in your business to spend on marketing, then conventional wisdom dictates that you need to kick your creativity into high-gear. But trying to think outside-the-box with your marketing strategies may be difficult if you are not so creative by nature. Read More

Having an amazing Facebook Timeline Banner for your Business Page is a very important part of your social media branding.  It is possible now to really get creative in customising your Facebook Timeline Banner. Read More