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By Caron Beesley. Do you know your business credit score? Feel unnerved about relying on your personal credit score for business transactions? As a business owner, taking steps to separate your personal and business finances is a smart strategy. Obviously, this means implementing a strategy to buil Read More

You don’t find time for blogging and social media… You make time… Because it brings you closer to your clients. Which in turn means stronger relationships, deeper trust and ultimately more business. Read More

Are you are looking to hire a digital / online marketer for your company? Here are some tips to help you select the right CVs for your interview shortlist … Read More

Some important areas not to overlook when getting a mobile App developed including Source code, NDA, Contracts, Maintenance and Updates Read More

I'm constantly amazed by the misrepresentations, lies, and trickery sales people use to reach a customer--either to get a customer to answer the phone or to Read More

As you may read from my earlier posts, the cornerstone of Lean thinking is about value. Every step, every activity is about creating value. Steps and activities that don't create value are waste. Waste detracts from value--it creates cost--for our customers, our companies, ourselves. Read More

Strategic account programs can be very powerful, but make sure they are really strategic in the eyes of the customer. There is nothing wrong with having large customers who give us a lot of money who are not strategic. Read More

If you are involved in social media, chances are that you have heard of content curation. The phrase has amassed a huge amount of publicity, as well as strong advocates and ennemies. The latter often contend that curation violates copyright laws and provides curators with an unethical way to draw a Read More

The unfortunate truth is you, me and the Million other people with Marketing blogs can’t all be unique Internet snowflakes descending to Online super-stardom. Read More

At some point in their life, hopefully everyone strives to be the best in their chosen profession. Most people think that being the best requires more intelligence, more training, and more experience. In reality, in business or even in sports, the evidence is conclusive that it is as much about how Read More