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Only 53% of companies have a formal social media policy, and 42% say "No" to any social media use, according to a recent article on Mashable (with the help from Payscale).It's shocking that barely half of the companies have a social media policy to help guide employees on proper conduct. Read More

Email marketing is still the best performing online marketing channel. But your strategy needs to evolve. Here are some email best practices that you can use. Read More

The Language of the leader (Rhetorical communication)

Rhetoric is the art of convincing another of the truth by means OTHER THAN THE FACTS

What other methods are there?

There are methods that appeal to the emotions:

This is the language of rhetoric.

Rhetorical language is:

• Em Read More

Customer touch points are any interactions and communications your business has with your customers during the life of your relationship with them. Read More

Trade shows help kick-start your success as a small business owner. Before wasting your money and attending a trade show, learn my useful tips first. Read More

Tap into great advice on maximising your presence and effectiveness in face-to-face marketing opportunities. Read on to pick up on some key event tools out there. Read More

A couple times a year, I head to a blogging conference. It’s considered a business trip for me because I blog for a good chunk of my living. Indeed, if you want your career to go anywhere, you need to build connections. Read More

Many budding entrepreneurs are interested in the ability to take a tax deduction for expenses related to home business activities. Even hobbyists can claim deductions on their tax returns. You need to know the difference. Read More

From Internet only businesses, to Mom and Pop stores, cloud based software has changed everything. Blog posts roundup Read More

Training the attitude
Have you ever thought of the effects continual repetition of negative predictions for 2012 may be having on the minds, and therefore the actions of those who listen?
I would like to suggest that it is the job of leaders to promote a positive attitude regarding the future.
A Read More