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Staying safe and secure online has always been important but now more and more people are waking up to the fact that we need to take extra steps to protect our various accounts. Read More

A strong business name identifies your business, tells your customers and prospects something meaningful about your brand, and helps to differentiate your business from your competition. Here are 4 reasons to consider renaming your business… and 7 tips to help you pull it off successfully.

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Every day, another app or service is unleashed on the world that claims to increase your productivity, corral your to-dos, or assassinate your procrastination. But rest easy, because we’ve collected 12 of the latest and greatest productivity products here for you to check out.



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When looking for ERP software for manufacturers, your main concern isn’t about finding possible solutions to make your operations more efficient. There are plenty of vendors for this type of software, so they’re not exactly hard to find. The challenge is to find a suite of applications that is expr Read More

Resource management is the process of planning resources to reach their maximal efficiency. It’s the process that answers the ‘who is doing what and when’ question. But also the 'what is where' question. It’s allocating a task to Mike, it’s booking the meeting room or the piece of equipment or mach Read More

Even as you scour your CRM database spanking clean for potential deals, and still fall short of your revenue target, prospects may be right in front of you, ignored, their interest allowed to wither away. Ironic, yes, but that what happens when you fail to use live chat as a sales tool. Live chat i Read More

Did you know that live chat can be utilized for marketing, especially inbound marketing? If you have an established online marketing strategy and live chat isn’t part of that mix, you need to read this post on how live chat can help marketing. But first, let’s define the tasks of marketing vs. sale Read More

It all boils down to customer experience. No matter what sector your organization belongs to, your primary aim is to make your customer’s experience delightful. But that’s only possible if you are able to come up with a fruitful strategy. An effective customer experience strategy helps to retain yo Read More

How do you optimize conversion forms? Here are 7 best practices to do it. These are proven techniques and are distinct from creating an intuitive website conversion path, which, as should be pointed out, is your broader lead generation goal. Read More

If you’ve been thinking about ways you can develop customer trust without spending too much and overhauling your marketing campaigns, you might want to consider what changes you want to make. Whether you’re a new company or looking to readjust some of the relationships you have your clients, custom Read More