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It falls into the purview of an already totally slammed communications department…or single communications person. Either way, it’s a social media time crunch. Have no fear. Your organization, no matter how resource-strapped can engage in social media successfully. Here’s how.
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“In a connected world in which individuals have the ability to choose from the best of TV past and present, more and more the audience will rely on filtering mechanisms and social networks to navigate and inform their choices…” Read More

So you've decided to bite the bullet and bring in a hired gun to handle your social media for you ... but how do you know whether you're getting a hero or a zero?

The good news is, your due diligence has a natural starting point: look at the consultant's own social media activity first, and if y Read More

Thinking about going digital with your business? Use these 3 approaches to get started, or expand your current efforts, even if you don't have any technical skills. Read More

As I was going through my inspiration file in preparation for writing this performance tip, I came across an article I saved some time ago called, “My Chat with Seth.” The author, Lewis Evans, shares his “brain fart moment,” and it got me thinking about what we, as business owners, spend our time a Read More

Discover the effective ways of optimizing the site’s loading speed to enable a pleasant user experience. If a site loads fast, it allows users to quickly get the information they wish to know.
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Aweber or Mailchimp – The most common candidates when it comes to choosing the best email autoresponder. This post will help you decide. Read More

There Are A Number Of SEO Myths and Out Of Date Theories That Continue To Haunt The Industry. In This Post I Look To Address The Most Popular Ones Read More

Creating and maintaining your blog is hard enough. Creating quality content is your new job; Don't forget your about me blog page though, it's important too! Read More

Without knowing exactly who your reader or customer is, how can you create high impact content and marketing for them? Here's 5 Simple Steps to Knowing Your Reader, which will empower your blog, website or business marketing and content strategy to maximum effect. Read More