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What does a consultant have to sell? His time? Well, not really. A strategy consultant might charge by the hour or might not. There are some strong arguments not to charge by the hour. But even if he does, it is not his time he is selling. Read More

We love success stories, especially when they come from our members. Here Zubin Kutar tell us how he transformed WebTrafficROI.com into a business that does much more than just pay the rent. Be sure to read how Zubin turned a flash of inspiration and hours of diligent work into a sustainable enterp Read More

Google’s Disavow Tool is more than just a quick fix for a high-strung website owner. Used properly, it can help a website regain Google’s favour or possibly even avoid falling victim to Google’s link jailor Penguin mascot. Read More

By Sherry Gray

Not many years ago, small businesses had little choice but to depend on cash only transactions, limiting opportunities for profit or making steady cash flow a rarity. Mobile businesses like food trucks, lawn services, and pop-up market booths, for instance, could sell only to cust Read More

Using social media to enhance and build your brand is a bandwagon everyone wants to jump on at the moment, but without the right idea of how it works, it could be a waste of time. Using social media is an opportunity to connect with your customers on a personal and emotional level. Because you are Read More

The Rebecca Black phenomenon of creating a successful career around the accidental popularity of her “bad” Friday music video still amazes me. This is an attempt to get my head around her “success” if you want to call it that. Do you think she is an exception to the rules of success? Read More

This post is about shaving all your hair off so you’d gain a tiny bit of competitive advantage. Why? Because being a great speaker is simply not enough to get you booked. Read More

When a new customer looks to buy your product or service, they are on a journey. Sometimes it may feel like a pleasant walk up a hill. Other times it seems like they are climbing a mountain with obstacles in the way. Can you simplify the stages of your customers' journey? Read More

You may not get desired results with your email marketing campaigns if you do not do it effectively. You might be making any of these mistakes discussed in this post. Read More

Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing. In this article, I dive into those metrics to help small businesses get a jump on their online metrics. Read More