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The 80/20 rule only requires a little creativity to make it work to help us solve even the biggest marketing dilemmas. Learn more about the 5 ways 80/20 applies to your company’s marketing and sales efforts. Read More

Use these statistics to see what others are doing and achieving and see if you can't find a few takeaways for yourself, while also learning to recognize the benefits and dangers of statistics. Read More

The approach to finding a job, particularly in North America and Europe, has remained quite traditional for some time.

The process typically looks like this: find a job posting that is compatible with what your personal career goals are, create a resume to be submitted to the HR department, and Read More

Marketing on social media can be a daunting task for a small business or a startup. With so much conflicting advice and competition, it can seem impossible to even get started. An infographic from Social Media Marketo outlines 12 crucial steps your business can take to set up for success. Read More

The proliferation of multi-channel platforms has made it easier for marketers to reach, stay connected and engage with their customers and prospects from anywhere at any time.
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Being the widely chosen internet marketing tool for business, email marketing enables business owners and consumers to stay connected, attract higher response rates and more positive responses quickly and at a low cost.
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When negotiating for business with out larger cousins do we as small business owners, penalise ourselves by openly declaring that we fall into the category of SMALL?

Are we confining our companies to a box labelled “only open for small jobs” even before the customer has a chance to assess our tr Read More

Generally, we as small business owners are able to spot the telltale signs that all is not well with the company and that help, in some form, is needed. Being able to determine the exact moment that we launch the SOS flare claiming we are sinking is of course an art. Read More

Do you believe that guest posting for traffic is not working anymore? Read our case study on how to increase your traffic with guest posting on other websites. Read More

Missing out on the potential to take your company from success to greatness is often attributable to not having spotted, or not being able to take advantage of, that one opportunity that would have made all the difference. Read More