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Lead magnets are a creative way to collect targeted data. But what lead magnet is best for your business, and how do they help you grow? Read More

How can I grow my business? How can I overcome the challenges of the digital transformation? How can I engage and monetize my digital customers? If you are looking for an answer, you might find useful insights through the pages of these five books every digital marketer should read. Read More

Sure, you're creating great content, but are you connecting your leads to sales? Columnist Quinn Whissen explains why attributing leads to revenue is essential for your content promotion strategy. Read More

With the advent of social media, the tables turned for professionals working in the PR industry. All of the sudden, everyone was a publisher. What took weeks to organize – in terms of promotion for businesses and causes – now happened in a blink of an eye. Read More

Even though email campaigns can be personalized and sent to readers with specific interests, it can be difficult to create sales if your subscriber isn’t interested. Fortunately, Facebook Ads offer a great way to grow your email list to get subscribers who are interested in your products and servic Read More

Twitter recently increased the number of characters allowed in tweets. What impact will it have for social media marketers? Read More

Happy employees lead to happy customers, which translates into higher sales and profit. How to keep employees happy. Read More

The typical digital marketer knows how to engage audiences and drive website traffic through popular social media platforms, but using them to influence search engine ranking is far less clear.

Moz’s oft-cited ranking factor study finds a positive correlation between social metrics, such as shar Read More

Thanks to the sheer size of the WordPress developer community, choosing free WordPress plugins is a task in itself.

Here's how to do it. Read More

What does an editorial by an established author have in common with all the other content pieces by all the other authors in your niche?

Too much… there are countless authors who are musing the same ideas as authoritative writers, and in similar ways.

But how should readers identify and choos Read More