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Creating persuasive copy is no easy task. Like any other marketing job, you need to rely on your skills, experience, and toolbox. However, you might be surprised by how effective certain deceptively simple words can be. What terminology has proven to be better for converting customers? How importan Read More

Marcus is former CEO of a successful agency in the States. With 18 years of experience and a $750-million track record of success, I figured he’d be a great guy to help us learn what makes the ultimate proposal.

Marcus talks about the importance of dropping proposal jargon, developing a relation Read More

The Twitter growth rumor was that Twitter had reached it’s popularity peak. If you saw the news yesterday from the WSJ followyou would have read how their user growth picked up last quarter. These users also logged in at least once per month. Twitters shares rose 29% after hours to more than their Read More

It’s not just when I’m out and about capturing images that certain techniques work, the same techniques and photography mentality works in the office too. There are many things that we learn and practise every time we step out on a shoot that are extremely beneficial when in the working environment Read More

Yes, there's such thing as a 'LinkedIn Etiquette'. Learn these 7 tips & avoid being black listed by your #LinkedIn connections Read More

Today is an exciting day!

After over 3 weeks of hard work, my Inbound Strategy Study Guide is finally completed and is ready for download! :)

I’m very proud of this guide because I really believe that it is the missing piece to what you as a solopreneur and small business owner need to really Read More

LinkedIn’s latest initiative to attract brands to the platform is all about direct sponsored content. Read More

Discussed in this article are some content virality factors that can trigger people to engage on your contents and cause it to go viral on the internet. Read More

Email marketing is probably the most overlooked 'tool' for business and marketers. There is absolutely no denial that building an email list is vital!

In this blog post, I'll share with you the exact steps I took to drive a higher signup rate to grow my email subscribers.

Tell me what you thi Read More

Key messages to employees that are often missed opportunities to engage with and motivate... employees want to enjoy their work, receive reward (intrinsic and extrinsic) for what they do and be treated with respect. Read More