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People are creatures of habit and resist change because it is too difficult, or unproven to be better than what they are currently doing. Better the devil you know, is a well-used phrase when it comes to change, but should you accept it? Read More

Slack has changed the modern workplace. No longer do we have to deal with the clunkiness of email for internal communications. But it doesn't stop there. You can use Slack for external communications too. In fact, you can use Slack for a whole load of different things from automation to analytics. Read More

Conversion rate optimization is essential for any website.

However, the undulating Software-as-a-Service (SaaS) business model demands particularly impeccable attention to detail and ongoing CRO experiments.

Ready to optimize your SaaS website for maximum sales and engagement?

Be sure to Read More

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Let me assure you, from personal experience, and from helping many successful as well as struggling entrepreneurs, that st Read More

What would happen if everyone at your company knew exactly what their coworkers—yourself included—were earning?

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Do you simply want to go head to head with your competitors, or do you want to find out how to beat the competition in sales with a distinct advantage?

Surpassing your industry rivals requires much more than offering the highest quality products for the lowest price. Those wanting to become a le Read More

Ready to read a book that'll turn you into an expert marketer? These highly rated and expert-recommended small business marketing books are just what you need to get better at promoting your business. Read More

Have you ever searched for an attachment in an email, and spent more time than you would like to admit looking for it? Dittach has created a Chrome extension for finding and managing the attachments in Gmail that is as easy as a Google search. Read More

It’s thought that a high-touch approach to customer success does not scale.

Here are the common objections:

* There aren’t enough hours in the day to personally oversee 10,000 users.
* Even if there were enough hours in the day, there aren’t enough of us to do it and still be profitable.
* Read More

Analyzing and measuring your campaign's success (or lack thereof) is essential in your social media marketing development and strengthening your social media strategy or campaigns. One way to analyze the success of a campaign, or to measure the growth of your reach is to get into the habit of creat Read More