BizSugar.com › User › trumanbrody › Voted

As an advisor to many startups, I often see business principles espoused that may make sense for a large and established business trying to foster innovation but won’t work for a new startup. I’m a strong proponent of new entrepreneurs starting with a big vision, and believing anything is possible Read More

You know how much I love battle-tested, ultra-successful online marketing strategies. The only thing I love better is sharing strategies like these with you! It makes me so happy when we get in the trenches together and master the techniques that bring us the results we crave. Read More

80% of companies say they give great customer service. Only 8% of customers agree. Here are 10 customer service stats every business owner should know... Read More

As retailers all over the world try to come up with new ways to improve their customers’ shopping experiences, the experts have a few pointers for them. Retail Vision recently approached 40 well-known authorities in the industry to know more about what they think about the future. Read More

As 2015 drew to a close, I flew to Düsseldorf from London to close out NEOCOM, an annual event for multichannel retail and commerce. There I spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out Read More

In the never ending struggle to acquire new customers and then convert them into repeat and regular ones, relationship marketing is the undeniable key. Even if they have issues with the product, customers are more likely to return to you to solve it, if they had a good customer experience. Read More

The stats that follow have been grouped into nine categories. These categories are not mutually exclusive. Some of these stats could easily fit into other categories. Read More

According to Michael Porter, the guru of Competitive Strategy, anything that truly differentiates you from a competitor costs money. There’s no free lunch. “We give great service” only differentiates you from those competitors who claim to give lousy service. “We stand behind our work” only sets yo Read More

Keep in mind that there is more to shopping than just clicking the checkout button. The scope of the shopping experience includes several other factors outside the act of shopping itself. It includes the experience of learning more about a particular product, trusting the authority of the seller, a Read More

Customer retention, happiness and loyalty make strong business (and steady income) no matter your industry, but what happens when customers change their mind and make an exit? Read More