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"After people, data is your most important asset." It’s true, isn’t it? Data is the key to a non-profits success, so you’ve got to take good care of it! But how do you choose the right software? Here are seven things to consider, along with some fundraising software reviews and resources to help yo Read More

So, your fax marketing campaign is underway and you’re feeling as though its becoming stale, repetitive and frankly, no longer showing the same sales potential as it initially did. You’ve reached a dead-end. All isn’t lost! With these quick and easy steps, you’ll reenergize your fax marketing campa Read More

Leadership and culture influence how well strategy is developed and executed and can completely derail a change in strategy. Read More

For many of us as working from home can hold many distractions. As someone who has worked from home for the last four years, I'd like to share some tips that I find work for me. Read More

But the reality is, we all need a coach. Ali and Leonard needed Coach Dundee. Giants quarterback Eli Manning needed Coach Tom Coughlin on Sunday. Read More

latest negative campaign ad, sponsored by U.S. Senate candidate Pete Hoekstra against incumbent Debbie Stabenow. The PR Verdict: “D” a resounding flop. Read More

Landing Page Optimization is a hot topic in Internet Marketing these days, and is finally getting attention in Affiliate Marketing management as well. And so it should. Widening your affiliate conversion funnel can generate a much greater revenue lift than other activities... Read More

Social media marketers, community managers, and anyone else who spends their days tweeting, liking, or otherwise socially engaging: Do you ever feel like there’s no time to read up on the latest social media trends and tips? Put down your smartphone, and step away from the Twitter feed! Get up-to-s Read More

Last weekend was the Superbowl, the huge sporting event in the US (for American football). Superbowl ads have become famous over the years, with many people watching the Superbowl just to see the advertisements.

This year, brands have become savvy about leverging TV and Twitter togeth Read More

Looking to increase fan engagement on your Facebook page? Who isn’t? A recent study by Buddy Media shows how incorporating current events into your posts can drive fan engagement to new levels. The study focused on 1,400 brands and used last weekend’s big game as a case study. It looked at brands’ Read More