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When you are perfecting your marketing strategy, you need to know how your customers think and what it takes to influence them.  Human beings are stubborn creatures who are reluctant to change their perceptions.  When you market to them, you need to know what it takes to change their minds. Read More

Raising and managing capital is a business’ biggest challenge, regardless of its stage of development. Whether you are a tech start-up or a successful business in expansion mode, you can sharpen the focus of your fundraising plan if you first take the time to understand the different stages of deve Read More

On the OnStartups blog, the CEO of IDR Solutions shares 7 reasons to work for a big company. Here's our counterpoint - 7 reasons to work for a small business. Read More

I am inspired by the story of William LeGate, a 16-year-old teenpreneur who turns his computers-related talent and love for video games into a successful business. Read More

Interview with Gary Arndt, world traveler and creator of Everything Everywhere, on personal publishing, how he started his adventure, his keys to building an audience and a community, and more. Read More

How often do you look to extend the customer relationship outside of just the transactions? It’s something that I feel many people are definitely waiting for more companies to do, especially since your customer is now so reachable on multiple online platforms. They are just waiting for us to build Read More

While tech security experts and law enforcement report that cyber-criminals are increasingly focusing on small businesses, entrepreneurs don’t agree. In October, authorities in the Ukraine arrested five people who allegedly stole $70 million from U.S. bank accounts by targeting small and midsized b Read More

It’s amazing how our experiences of the past teach us priceless lessons we can use in the present, to guide us into a prosperous future. Social Media and Marketing expert, Lisa Kalner Williams did just that. Learn the four important rules she followed in the past, that continue to guide her to bi Read More

What's the point of generating tons of traffic, if you don't know what to do with it once it hits your blog? Without smart traffic conversion steps in place, you might as well close the shop. Read More

Having a strong marketing message for your startup is the most important thing you can do. Without a marketing message, your business launch will flop or be delayed as you work out what went wrong. Have it done up front and the pay back will be swift. Read More