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Professor Michael Roberto: Should a business leader be completely loyal to his or her firm's products?
That may seem like a stupid question. You might think that it's obvious that they should be loyal. After all, if they aren't dedicated to their own products, why should customers be?
However, if Read More

Have you ever considered how you could be getting long-term benefit from your marketing expenditure? This asset based marketing case study gives some great ideas on how to achieve it with your newsletter. Read More

This post discusses finding your entrepreneurial happy place, doing the activities you love, getting back to your core, and getting rid of your business stress. Read More

Measurement of a business is key to driving improvement. A company dashboard or a simple spreadsheet can help a business track how it's doing. Measurement is not optional but a must for any business to engage in. Read More

Writing well is a Skill that can be learned, an Art that can be nurtured, and a Magic that can be used to persuade others to your way of thinking and to your plan of action. Learn how to make your writing magnetic. Read More

Your first job can provide valuable lessons, even if you think of that first job as mundane. If you are willing to approach a job with an open mind, you might find that it can teach you more than you thought. Read More

People have all kinds of opinions about the Internet and their business.  Some positive, some not. But the Internet provides you with data. With data, your opinions (and mine) just don’t count for much. We don't need to make decisions in the dark because we can test. And our business will benefi Read More

It's the end of another blog challenge, and as a tribute I would like to share some amazing posts that have been written recently by my fellow bloggers. The stress of posting on a regular basis can really can put your mind to the test, and when you delve into what you really know about your busine Read More

A post-downturn economy can be an exciting yet perilous environment for business. Given this environment, strategic risk management becomes even more crucial.

With so many potential risks in the market, how do we evaluate the greatest risks to our respective businesses? Read More

When you’ve chosen your book, LinkedIn will invite you to add a comment telling people why you’ve chosen to read this book and if you’ve finished it, what you’ve thought of it... Read More