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I firmly believe that the best thing small businesses and organizations can do to become more successful is to embrace and implement a focused brand development strategy. Unfortunately, there are too many businesses and organizations that either don’t understand branding, undervalue branding, or have misconceptions about how branding can help their specific situation Read More

I do! It’s the cry of more and more people regardless of their age – entrepreneurship is a growing trend – yet there is more to being a successful entrepreneur than being self-employed as anyone who has ever tried to build a business will know.. Read More

A few years ago, I was talking to a sales manager. He was expressing some frustration, “I’m doing my job of selling, my customers need to start doing a better job of buying!” When you think about it, there’s actually a lot of truth to that statement — at least the “doing a better job of buying” part. Read More

When developing a plan for operating a sales territory or chasing down a specific opportunity, both the Solution Selling and Consultative Selling frameworks have proven their value. I am far from alone in being a huge fan of the underlying concepts and best practices. These approaches and combinations thereof have supported the transformation of legions of “wannabes” into legitimate sales professionals Read More

If your company is serious about long-term success, you need to pick a strong, focused position and just go for it. Throw all of your energy into being the best at something that your customers care about, and that your competitors will never be able to duplicate Read More

Do you know what your website bounce rate is? It is the most important static that we should be aware of when looking at how effective our website is. The bounce rate is simple to understand however fixing it could take some trial and error to find the problem. The bounce rate is the measure of the times a new visitor comes to your website and after viewing one page clicks out right away. Which means right away they saw something that they didn’t like on your website or it was not what they were looking for. So how do we fix a high bounce rate Read More

Do you use content to drive traffic and generate leads? Content marketing has become the preferred means of marketing for many businesses. It’s a great strategy for attracting leads to .. Read More

As businesses increase their use of social media to attract new customers to their products and services, Facebook can be a valuable tool for attracting your ideal client. Read More

Interview with Neil Patel discussing mistakes made by entrepreneurs when marketing a startup. Neil is the founder of several successful startup companies. Read More

This is a guest post by Travis Petelle - If you are the authority in your niche, it could possibly be the best thing you could do for your business. It brings in easier sales, more prospects, and a much simpler time getting what you want. Don’t expect your authority status to just fall in your lap though. You must take action to build yourself as the authority and that’s what I wanted to cover in this article Read More