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Isn’t it true that the greatest businesses that we love to buy from focuses on the customer experience? Take Zappos, for example, don’t you just love the service you get when you call their customer service department? How they will do almost anything to make sure you have a great experience buying from their company. Or, how about Starbucks? Right away you are drawn into the relaxing and comfortable environment of fireplaces, sofas and friendly knowledgeable staff. These two businesses have it down to a science. They understand the importance of building a business around customer experience Read More

Today brings the first half of 2010 to a close, which means I've now been actively using social media for 6 full months. I thought this post might be a good opportunity to reflect on how I've been using social media.. Read More

Remember "All I ever needed to know I learned in Kindergarten?" This article reminds us of we are perceived in life and business by our actions and words! Read More

A client of ours who provides engineering and integration services recently established an alliance with a hardware/component distributor. It’s a great match, dramatically extending the value each company can provide to its customers. The challenge to our client is educating their new partner’s 1,500 sales reps Read More

Yesterday during a Senate confirmation hearing, a U.S. Senator (businessman) was caught sleeping and doodling by cameras.

This chapter in American Politics has implications and repercussions on all of our BUSINESSES Read More

Five tips for successful international search marketing to connect with your international clients. Read More

Linkedin groups recently had a makeover. I currently manage a number of LinkedIn Groups including Social Media Ireland & Sales Leadership Ireland. In my my post 50 ways to get more from Linkedin, I mentioned that creating a successful Linkedin group is an really great way of using Linkedin to network. Here are some pointers to get you started Read More

Today there is a new way to do business, one where the business owner of a company is in the front lines to find out what the customers want, interacting with them and providing something more than just a product or service. This is the person that a customer wants to buy from, a real person who lets them know that they care, and they acknowledge us as more of a friend then just a number who puts money in their pocket every time they buy somethin Read More

OK, here we go again… Doesn’t matter what they sell or what their SIC code is, ALL of your customers are in the money-making business. It makes good sense to speak to them in the language they care about most Read More

How does your pricing impact your break-even? What does it really cost to run your business? How have you prepared for the greed that enters into a successful business? These and other topics are covered in this interesting article about a lemonade stand created by the author's children Read More