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If customers can find the information they want using a Google search, why would they ever contact a sales rep? If it’s accessible via Google, they don’t need you. In fact, if it’s accessible via Google or from your website or from a competitor’s website, they don’t want you. They’ll correctly assume that all you’ll do is burn more of their time, and there’s not enough of that to go around as it is Read More

It's very important to take some time at least once a year to take a break from work. In this post I will share some things that I've learned from my recent holiday Read More

It is very tempting to have a list of every service you can offer for potential customers to choose from. Often this can be a case of thinking that if you offer a large range of services then you will attract more customers. If you offer too many choices, this can be confusing for your customers and here are 5 business benefits of cutting the number of services you offer Read More

As you grow on Twitter, does it make a difference if your Twitter profile picture is just a brand name logo or has a picture of a real person for your company. This post discusses the debate on whether your customers and the community relate via social media channels to businesses on a stronger level with brands that have real faces instead of just a plain logo Read More

When you get into business, it’s easy to get carried away by millions of options and opportunities that come by. It’s easy to lose focus on your primary goal. But do you know what your goal is Read More

Six pros and cons of outsourcing your social media marketing campaign, plus ways to make it more beneficial to your business Read More

How about a contest?

Most votes by midnight, July 15th gets a GREAT prize.

Details inside Read More

So it’s only Tuesday night and you are still at the office, or you are on the Blackberry at home. Does this sound like a familiar story Read More

Make no mistake, this is a tale of woe. I’m dumping a long-term service provider for one reason. Their customer service pushed me over the edge. Read More

The value of writing a business plan is often debated in the entrepreneurial community. For every successful business that was launched with Read More