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About a month ago, I switched my email newsletter provider from MailChimp to Aweber so I thought I'd talk about my experiences with the 2 services Read More

John Mayer has established a huge social media presence and successfully built an enormous online community through the combination of his own website and social networks such as YouTube, Twitter and Facebook. What makes him stand apart from others is the way that he uses these tools to connect with his fans. Below is an overview Read More

The first recording of this episode started with the recommendation that all sales reps should start a blog. After pondering a bit on the reasons behind the recommendation though, it became clear that a prediction was more appropriate Read More

Business-blogging is the best way to market a business! But what about "burnout?" What about writer's-block?

It's time to put the FUN back in it! Here are some biz-blogging and marketing lessons from "The Dead! Read More

As professional business people it is incumbent on us to understand what steps are involved in our customer buying process, what activities will take place in each step and who will be involved across the process.. Read More

Claims made in your marketing communication are important. However if there is not any substance behind the claim then it can damage your brand’s reputation and affect your customer relationships to say the least. Before you make claims especially the marketing claim of being Number 1, ask yourself these questions Read More

While browsing the web for small business ideas and tips, I discover a resource that is fascinating: The DaVinci Method that can better your as an entrepreneur Read More

A lot of people are trying to make some extra money online these days. Most of them fail. It’s a sad fact, but it’s true. Major reason for these failures is – not enough focus Read More

The law of supply and demand is one of those things we sales types ignore at our peril. Think about it in terms of finding vs. capturing vs. creating demand and how you get paid for each. Read More

Things go wrong in every business. Having a communications strategy and action plan for when this happens will help you manage customer expectation and their experience Read More