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On June 9th, Jeremy Victor of Make Good Media presented his tips for building a B2B community on Twitter, which I believe are also applicable for the B2C community and even individuals simply looking to create their own personal brand. Before getting started it is important to define “community”, which Jeremy did by describing it as “a like minded group of people that share common interests, feelings, situations and experiences.” Twitter provides an excellent channel for marketers as it is “a real-time information network powered by people from around the world” who are interested in discovery and communication Read More

I'm Heidi. A Biz Sugar Groupie and VOTER!

I'm back for the final part of my trilogy: an outsiders view on succeeding on Biz Sugar.

Today it's about comments. Respond to them and build good will. Get loyal readers and VOTES! Ignore them or don't bother to answer and don't be surprised if the opposite happens Read More

Are there reasons why your prospective clients are not responding positively to your written copy messages? Actually there are 10 potential reasons!

In this wonderful article by Susan Gunelius, you can see why your written message may be turning your prospects off Read More

How we say something is just as important as what we say. Using non-words - even those in common usage - can damage your brand. Read this post to find discover the "unwords" driving people nuts Read More

How Would You Market & Promote My Upcoming Book Smarter, Faster, Cheaper? A call for ideas for marketing a new book by David Siteman Garlan Read More

Once you've created products to offer on your site, one of the greatest things about the Internet comes into play: you can automate the entire process Read More

There's a great article on pcworld.com that compares the upcoming iPhone 4's operating system, IOS4, with Android 2.2 to see which mobile OS is better suited for business users. The quick comparison Read More

The famous phrase "The Buck Stops Here" was popularized by President Harry Truman, who had a sign with it on his desk in the Oval Office. Stopping the Buck means taking action, making decisions and then (most importantly) taking responsibility for those actions and decisions. Every business owner and manger must see themselves as the ultimate buck stopper. If it happens in your business, it is your fault. period Read More

Five years or so into my sales career I learned a lesson that still looms large in my brain. Here it is:

The best way to learn something is to be responsible for teaching it to someone else Read More

Business processes are required to help your company grow and expand. Business process does not need to be an overwhelming activity. It is better to start simply and progress as your business requires Read More