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Interview with the founder of Feedblitz Phil Hollows on building an email marketing company, email marketing tips for you and the start up a month-long contest to win email marketing for LIFE. Read More

You need to get people talking about your business. Period. Your product/service must offer an experience that compels customers to talk about you and recommend your business to their network of contacts. Of course, there’s a flip-side to this equation and that’s when someone has a negative experience with your business and they decide to share that information on social networks. If you exp Read More

If you are a successful business owner, undoubtedly there will come a time when you will grow to a point that you have to start making some very important 'customer' interaction decisions. Your time will be highly taxed, you'll wake up to 100's of customer emails daily, you're ability to provide the same personal customer conversations and service will seem impossible. You will face what seems to Read More

On Monday I wrote a post about reviewing business performance, and I got lots of great responses in the LinkedIn groups where I posted it as a discussion topic. There were many different ideas about what metrics are most important, including customer retention, employee satisfaction, and marketing effectiveness.

Each of these measures are helpful, as are countless others. However... Read More

The final building block in our marketing tactic model is the Follow Up block. As accountants, lawyers, and other service professionals, we tend to, as my fellow Duct Tape Marketing coach Bill Doerr is fond of saying “meet people by... Read More

A Golfers guide to Project Management Success. A good game of golf and a well run Project have a number of key traits in common. Read More

Einstein had some pretty quotes but my favourite one is the one that goes: insanity is doing the same thing and expecting different results Read More

Information and tips on creating Facebook Fan pages that will be attractive to customers without pushing them away. Read More

I would like to use this blog post to open a discussion about how you ensure your employees are aware of your Social Media Policy. Read More

Social media is everywhere. People are talking about it at conferences, your consultant is begging you to jump onto the bandwagon and you sounds lame if you tell others that your business is not on social media. What IF your business isn't suited for social media? How do you know if your business isn't suited for social media? Read More