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Are you making this common mistake with your email newsletter? It seems like everyone is. And it's a simple thing to fix. Read More

A few weeks ago Shawn Collins, co-founder of Affiliate Summit, was kind enough to send me a review copy of  Internet Marketing from the Real Experts.  This softcover book is a collection of tips from well-known Internet marketers. Read More

Personally, I feel that businesses who want to create their own community must first act less like a business and more of an individual with the human touch. Read More

Be a customer for a day. If you don’t act like one of your own customers once in a while, you’re missing a great opportunity to see how your company and customer service looks from the outside.
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Some consultants might say that their clients are not online. More likely in the next 2 to 5 years most of their clients will be online. The question is, do we focus on building an online reputation now or in the future? Lead generation nowadays is much more about being found than going out and hunting. Read More

Countless studies show that satisfied customers will defect in a heartbeat if they think they can get a better deal somewhere else. In today’s marketplace, you have to create completely satisfied customers whose loyalty can’t be swayed by the competition. Joe Calloway, a partner at Engage Consulting Group, offers these tips for better customer service... Read More

So you have decided to start a business, congratulations! All you need to do now is find some cash to get your new business off the ground. If this is your Read More

Is there anyone better than entrepreneurs at taking lemons and transforming them into lemonade? I think it's one our best qualities. Read More

Forget Monster, CareerBuilder, or Craigslist. In this super-competitive job market, employers have to go beyond just posting on job boards to make sure they're reaching top candidates. If you want to avoid sifting through a huge stack of poor-fit resumes, you might want to consider embracing creative recruiting. Read More

When customers leave the instinct is to replace that business with new customers. Often little thought is given to get feedback as to the reasons. Your lapsed customers are actually a big source of information that your current or potential customers cannot give. Read More