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Planning your business is vital. Without it, you’ll take more risks, make more mistakes, underestimate the competition and undervalue your customers. Read More

Besides obvious employee benefits like health care and disability insurance, About.com small business guide Darrell Zahorsky suggests these eight more uncommon employee benefits your small business may consider offering. Employee benefits can be most helpful for employee retention thus reducing the level of rapid turnover in your staff. But if you haven't thought of these particular little induce Read More

Which comes first, like or trust? Do customers need to believe you or think you're a great guy? Which is most important -liking you or trusting you? Read More

Although Google is a great advertising tool, there are other tools that might do better at helping you attract a local audience and manage how much you spend to attract them. Read More

2010 is officially upon us and TrendWatching.com has released it’s newest report “10 Crucial Consumer Trends For 2010.”  Below you will find a copy of the overview from their findings, with links to the whole story. Is your small business prepared to adapt to new consumer trends as they occur in 2010 and beyond? Read More

Leadership skills - How to know what to believe

There are so many conflicting opinions about every issue how can you know what to believe?

• How do you know what is true?
• How do you know what is false? Read More

In a market fraught with uncertainty, many companies have focused on cutting expenses and increasing productivity and efficiency as a way to stem market share losses and reverse downward sales trends. This often means downsizing and reorganizing to reduce labor costs, eliminate redundancy, and better target scarce resources. In the process, offices have been closed, divisions and departments merg Read More

You know how social media strategists love to talk about branding right? Well, now it's easier and more effective with TweetBrand, a free client that will personalize your tweets for maximum exposures. Read More

Are you scared of the Made in China label? So am I. So are most Chinese. In this article, we are going to look at the three consumer behavior trends that are happening in the country. Consumer spending in China is increasing, but, just as important, it is also evolving. Every company selling products there needs to evolve, too. Read More

You've got a great product and a great market you believe is ready to buy. But hold on a minute. Don't take one step further before developing a small business sales plan. It will contain important information like what the pricing should be on your product, how and where you'll be selling it and even how you will be taking the payments. A small business sales plan is a road map getting you from Read More