BizSugar.com › User › tuckerleroy › Voted

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. Read More

To make the most of social media and create an Internet presence that will keep your business thriving in a down economy, Steve Fretzin, founder and president of Sales Results Inc, offers these tips. Read More

Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the right message to potential customers? Erin Ferree, founder of elf design, recommends choosing these kinds of colors. Read More

An upset customer calls to complain about a product or service, and you’re caught completely off guard. How do you react? According to Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, you can use this opportunity to truly connect with your customer and build customer loyalty. Read More

The roots of authenticity obviously begin with oneself but where it really starts to grow and become effective is in the interaction between you and others, as authenticity is largely defined by what other people see in you. So in order to develop ones authenticity it would seem that it is a combination of learning more about oneself and also more about other people. Read More

This post from smallbiztechnology.com looks at a simple online screen sharing tool that would seem to have great potential for small business collaboration, requires no hefty downloads and takes only seconds to use. Please read the article and test the tool if you are so inclined. Though I haven't tested out the tool yet, I'd be most thankful for any feedback from anyone who's used it and we welc Read More

Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Read More

Be sure to bookmark Cameron Chapman's incredible and comprehensive 230 plus online tools to manage your home business at Mashable. No doubt you'll find some of these tools more helpful than others, but there's no question it's great resource for any small business looking for smarter ways to handle just about every facet of their operations online. Read More

Online video can be an important marketing tool for small business and this post from Josh Catone at Mashable gives a 5 great examples of Web video used to its best effect. All the examples are different, but if you watch them all and read Josh's commentary, we're fairly certain you'll come away with some food for thought about how online video can benefit your own small business and marketing ef Read More

One of the best solutions for a time-crunched connection is to write a quick tips article. Everyone loves simple and good tips! They are brief, fun and usually a breeze to read through. Read More