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Every public artifact I created (this blog, articles, launching a new site) incrementally increased my credibility, and increased the number of development requests I received. In the end you have to invest time to build your name. In my case, and I've heard this is typical, it was years. But the way I looked at it I was either going to invest 500 Read More

The latest release of ACT! CRM software (2010) includes a feature that I've been pushing for and am starting to see as standard fare in CRM — the inclusion of a contact's social media activity stream. Now, from inside a contact record you can view that contact's activity on Facebook, LinkedIn, or twitter. Subscribe to RSS for their blog or even cu Read More

Swine flu is a risk to all businesses but particularly to small-medium sized businesses, because it is so contagious it is hard for business owners to know how to deal with it. This blog post offers some tips and suggestions on dealing with illness in the workplace along with prevention ideas. Read More

The “3 to 6 test” is simple. Set aside 3-to-6 months' fixed costs as a cash cushion for your business. The “3 to 6 test” is a rule of thumb. If you have that amount set aside, it can liberate you as the business owner. It can be the catalyst for growth. Read More

One of the best uses of social media for business is being able to monitor your brand. But what if you want to proactively get feedback about your business, new product ideas, marketing campaigns, or other issues relating to your company? Read More

Internet Business has all the opportunity to be accessed by customers. You are 24/7 exposed to any part of the world. It is essential to know who visited your website for today, the reason why they came, how they found out your business. Visitors of your website should be well-treated; you must know them first and convert them to become your custom Read More

It takes an inspired vision for an entrepreneur to start a business. To materialize the vision, the entrepreneur should have the finest strategy to find the correct business financing. When we speak of business loan, this has some negative connotations from the business owners as it represents liability and financial responsibility. However, if the Read More

with limited resources, how should entrepreneurs engage in this time consuming but very much needed marketing strategy? Read More

Best Buy asked their Facebook Fans a seemingly innocent question, that erupted. This is a short post with a few important lessons for businesses using social media. Read More

If e-mail and social media are so far apart, how can we bring them together within our overall marketing philosophy and make each other complementary to our overall goal? Read More