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The two-dimensional bar code technology lets you to connect to customers via smartphones. But make a plan before you ask them to scan. Read More

One of the toughest and yet most important questions you will be asked by savvy potential startup investors is “What is your sustainable competitive advantage?” Yet many entrepreneurs, maybe in their passion for their new product, gloss over this one, or even announce that they have no competition. Read More

During my close to two years on twitter, I have built solid relationships and been able to convert followers into business partners and valued friends both inside and outside of the entertainment industry. This article sums up what I have seen and how I have approached the use of twitter as a... Read More

In Part I of this series we showed how you can improve your search visibility by setting up titles, descriptions and other options for pages. Now we’ll examine how the structure of your website can also be a factor. Read More

Documentation in regulated industries is often considered a huge burden. Learn what documentation is essential to adding value to your social media project. Read More

Today our series on the future of Resonance continues with a new URL and some musings on the process of creating our new tagline. Read More

If you’re looking for a way to simplify your safety, environmental, or quality programs, then you have found the right place. This is a review of a cloud based application, Accupoint. Read More

It’s an inevitable part of every customer service interaction: In order to get a satisfactory resolution, you’re going to have to get angry. This approach to customer service is a marketing catastrophe for organizations and it needs to stop. Read More

The following suggestions are tips for making money utilizing your contacts at work. Learn how to make money - in the breakroom - while keeping your day job. Read More

I will share 3 simple yet sneaky things I do on my blog that are well received by my blog readers. I get a lot of appreciation mails each day by the new visitors about the ways I use to connect with them. Everyone seems to like it. And I’m being constantly asked what plugin/code I use to do those. Read More