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In a discussion of social media and sports' influency, The Boston Celtics' Peter Stringer shows just how important social media is, and the right way to do it. Read More

What I’ve learned from the company’s dynamic launch and success is what a powerful target market students are. With 28% of Internet users between ages 18 and 29 using Instagram, it is expected that when students like a product they’ll use social media to talk about it. Read More

Many cities have weekend open-air markets at which people can sell all sorts of goods. If you have a product that you make and sell that is conducive to one of these markets, it can be a great opportunity not only to sell some products, but to attract new customers who might buy your product later. Read More

Hunting in a Farmer's World: Celebrating the Mind of an Entrepreneur celebrates the differences that drive entrepreneurs. It is filled with the stories of real business owners who overcame real challenges; including those that accompany success. Read More

Businesses have been quick to capitalize upon social media trends, but how many of them are using social media effectively? It would seem that the number of businesses making the most of social media is actually quite low, so here are a few considerations to mull over when looking for new and innov Read More

Harnessing technology can create successful sales, but it can also result in major disasters. Check out this infogrphic from Lattice team to take a note from the top marketing fails so history doesn't repeat itself. Read More

This article examines three of the biggest misconceptions that exist around SEO, and why they are potentially so damaging. Read More

Potential business partners are all around us. They could be family or friends or likeminded people whom we can gel with. However, choosing a partner is the critical aspect of building a partnership. One has to consider many things. Here are 8 questions I think should help you figure out who is Read More

Setting up a new startup or running one is not as easy as some people think. It requires a lot of effort. How about attracting the right customers? What of getting people to buy from you or buy often in premium offers and bring you even more customers? Read More

With the holidays fast approaching, it's time for retailers to fine-tune their e-commerce sites and online marketing strategies to capture the influx of shoppers. The National Retail Federation is forecasting online sales to grow between 13% to 15% this holiday season (total online sales could reac Read More