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Content marketing is not what it used to be 3-5 years ago. Today there is more and more competition and potential customers are more and more picky, so what does it mean for your business promotion and how can you still win? Read More

Whether you are writing blogs, an article, or a novel, having a passion for your subject matter matters. Writers are told that they should always write with their audience in mind, yet more often than not bloggers are writing to an audience they have little connection with. Read More

“Micro-moments occur when people reflexively turn to a device — increasingly a smartphone — to act on a need to learn something, do something, discover something, watch something, or buy something,” Google said.

Local business owners can capitalize on this mobile-inspired, micro-moments trend by Read More

Marketers keep talking about Millennials but what are they and are Millennials even relevant to marketing our business? This article takes a look at the group and why segmentation may be more important. Read More

Accountability. Today, this is almost the equivalent of a four letter word. Culturally, we don’t like it! We don’t want to be held to it, and it seems too politically incorrect to hold others to it. Yet, at the same time, we love the word. We want to hold our politicians accountable; we teach our c Read More

Here are five ways you can implement business automation and automate everyday tasks and personalize communication for each customer’s need so that you can have enough peace of mind to put your smartphone down and enjoy some well-deserved downtime this Labor Day. Read More