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This is a seven step guide to creating a social media marketing strategy to reach more customers and drive greater on-line awareness for your brand or product. For a business to really capitalise from social media, it needs to build a clear strategy that takes into account what are the goals, what Read More

Mobile apps are a great way to manage social media marketing campaigns because of the ease and convenience they bring. Instead of tying you down to your desktops, mobile social media management apps offer a faster way of keeping track and updating your social media pages when you are out and about. Read More

Entrepreneurs need to be effective team leaders, since no one can transform an idea into a product and a business without some help. Unfortunately many founders I work with as a mentor are experts on the technical side, but have no insight into leading a team. But fortunately, team building is a sk Read More

Here are ten things that you can do to show your customers the love that they deserve. Read More

‘Tis the season when entrepreneurial moms feel the relief of school ending, only to be immediately gripped by summer guilt.
That’s the guilt of hearing your kids say, “But why can’t you take me to the beach? Tommy’s mom does!” or “Why can’t I stay home with you instead of going to day camp?” Read More

Running a business requires you to focus on so many different areas. You need to be able to master numerous marketing platforms, balance a budget, create a cohesive brand and more.
This week, members of our small business community shared tips that run the spectrum of small business ownership. Rea Read More

Picture yourself purchasing a can of Coke at the store. The store clerk picks it up to scan it at the register, but it lacks a scanable barcode. Instead, the clerk moves the can in front of a scanner with image recognition technology. The system recognizes the red and white label as a can of tradit Read More

With the ever growing percentage rate of online products, retailers are trying to find out new ways to increase their marketing strategies that would help them get the maximum profit outcome.

With 2014 reaching its end, researchers have discovered business firms adopting different techniques, t Read More

Today marked the fourth day of Leeds Business Week and I can assure you it did not disappoint. But before I give you my round-up of the day, I would first of all like to say a fabulous thank you to the team at The Yorkshire Mafia for another great day – Becky Black, Nicola Kaye, Becky Joy Gorman an Read More

In business, few rules can truly stand the test of time. Ironically, one such rule is that you should always brace for change. This change can take you to unexpected places and sometimes cause you to uncomfortable decisions like changing the very core identity of your business. Read More