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One method, group-think, is a decision-making process to avoid conflict by promoting agreement among members. When group-think takes over, members of the group unquestioningly follow another member instead of engaging in rational disagreement Read More

Visual marketing is something we all see and experience on a daily basis — even though we might not realize it at first. It consists of everything from the clothes we wear, to the commercials we see on TV and the products we buy throughout our day… it’s all part of the visual marketing process. Whe Read More

The ideas that we value, believe and support are molded by our culture. Communicating with people from different cultures often creates communication and relationship challenges. In order to be successful in international business, we need to understand other cultures by developing intercultura Read More

Social media is a constantly changing every day and yesterday’s rules won’t necessarily work tomorrow. Here are tips from 4 specialists. Read More

In most businesses, there's a huge disconnect between sales and marketing. Because sales teams usually exist as an island, content marketing teams have no way to influence sales Read More

Content marketing has outgrown its “throw-it-on-the-wall-and-see-what-sticks” phase. Without a data-driven strategy, you’re wasting your time. Read More

Is content really king?

It’s an old debate, but now than ever, content really is a huge determining factor in the success of your website.

But content doesn’t just mean words. Visual content is just as – if not more so – important than the words on the page. Read More

This is a secret Canadian success story, and one of Canada’s largest exporters. If you run an online store and are one of the majority, your store is at least partly Canadian. As the world increasingly moves online, Shopify is uniquely poised to become one of Canada’s major “exports”. Read More

Marketing has changed, thanks to the digital revolution. With the introduction of the Internet, we have moved from outbound marketing tactics towards inbound marketing. Read More

These are changes you can make on your site, either by having a developer do them or by logging in and making the changes yourself. Read More