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Over the years, I have had this question so many times: "How much should I budget for SEO?" And that is a very difficult question to answer.

It helps to understand that SEO is not science; it is sport. Read More

The strategy that you develop for your website should begin before your site is developed. The best-laid plans begin with knowing as much as you can about who your customers are and what they need. Read More

The lifeblood of any online business isn’t website design, content creation, or even traffic: it’s lead generation.

If you’re struggling to generate leads, or if you would simply like to generate more of them, here are 11 tactics you can implement immediately. Read More

On the Web, people do not read.They scan. Sure, they might read a news article about politics or the latest discovery in space, but when it comes to seeking information, they scan. Learn how to turn scanners into readers. Read More

What many of us are missing though is that we may already have loads of great content piling up which we once created, promoted and then moved on.

That content is the huge asset we should be re-using again and again. Here are 25 ideas for you to start doing that right now: Read More

You don’t need a hundred outfits, just a few that can be mixed and matched, will do. Here is a primer to the entrepreneurial woman's work wardrobe. Read More

Some people say that we are entering a new age of SEO, that the tricks of the past will become the stuff of legend, and that we will be blazing a new trail through unchartered waters – possibly even the end of SEO altogether. Read More

The bounce rate with any given search is an indicator of not just the quality, but also the relevancy of your website to that particular search. Read More

When you communicate properly, not only you send a clear message across, thus eliminating any chance of a mistake – you also project yourself as a clear leader who knows what he is doing. This raises an over-all efficiency in the office. Read More

Every business has a name. And if you are thinking of starting a business, one of the first questions you’ll face is what to name it. There is more than one way to name a business. Here are a few approaches you might like. Read More