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Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions.

However, like other UX research techniques (including user personas), there’s some vagueness and obscurity around how to actually create customer j Read More

Your new product will need a buzz. While it’s easy to spend all of your time and energy creating a new product that will presumably change your industry, it’s critically important that you also spend just as much time and energy building the energy and anticipation that must accompany that shiny ne Read More

Blogging is a piece of cake when you have the recipe. Here are 31 tips to make your blog a mouth-watering treat that will keep readers coming back for more. Read More

Google is working hard to improve the mobile experience of website visitors. Google AMP is part of that initiative. AMP stands for Accelerated Mobile Pages. The goal of the project is to provide an open-source platform for publishers and developers to use as they create faster versions of their web Read More

Pointers to pieces on bad writing habits, five challenges you face as a writer, and writing a business book. Read More

These expert bloggers will give you an answer to the most important questions we face when generating leads through creating viral content. Read More

Rather than letting your social media accounts go inactive (which is terrible in terms of drawing new customers), simplify the process to make social media work for you and your schedule. Read More

We asked 7o+ different content creators and branding experts what their favorite social network is, and how to get the most out of it. Implement these tips into your blog, brand or business today and see improved social media returns tomorrow! Read More

Enterprise chatbot adoption has reached what some would call a fever pitch. But the reality is that the capabilities and possibilities of chatbots are just beginning to be mined, and the space is expected to grow exponentially. Read More

Your domain name is more than just a URL – it’s truly one of the most important elements of your online business.

When you’re choosing a domain name – especially in 2017 when customers are savvy and skeptical – you need to choose wisely. Read More