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Back to the days where the society is still devoid from the so-called digital marketing, one-off marketing campaigns were the biggest game in town for many decades. However, since the rise of the Internet, social media, in particular, the behavior of customer dramatically changed. Read More

There are so many forms of content and so many ways to make it work for you.

While there are some dependable content strategies we can go to every time, there are some trends that are making the industry sit up and pay attention.

What’s happening now and what’s coming next in content marketin Read More

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions.

However, like other UX research techniques (including user personas), there’s some vagueness and obscurity around how to actually create customer j Read More

Your new product will need a buzz. While it’s easy to spend all of your time and energy creating a new product that will presumably change your industry, it’s critically important that you also spend just as much time and energy building the energy and anticipation that must accompany that shiny ne Read More

Blogging is a piece of cake when you have the recipe. Here are 31 tips to make your blog a mouth-watering treat that will keep readers coming back for more. Read More

Google is working hard to improve the mobile experience of website visitors. Google AMP is part of that initiative. AMP stands for Accelerated Mobile Pages. The goal of the project is to provide an open-source platform for publishers and developers to use as they create faster versions of their web Read More

Pointers to pieces on bad writing habits, five challenges you face as a writer, and writing a business book. Read More

These expert bloggers will give you an answer to the most important questions we face when generating leads through creating viral content. Read More

Rather than letting your social media accounts go inactive (which is terrible in terms of drawing new customers), simplify the process to make social media work for you and your schedule. Read More

We asked 7o+ different content creators and branding experts what their favorite social network is, and how to get the most out of it. Implement these tips into your blog, brand or business today and see improved social media returns tomorrow! Read More