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Whatever your goal, plain language makes a winner out of you. Here is your complete guide to profiting from plain language on your website (or anywhere else!) Read More

How a bank robbery shows the ideal of great customer experience. See what happens when a bank teller recognizes the robbers' online activity. Read More

The answer is yes. Yes - you can be a business owner. And you don't have to quit your current job or risk your life savings to start. It doesn't matter why Read More

The curated content marketing technique can actually boost SEO. Big time. And in this article you can find some case studies that prove exactly that. Read More

Viruses have been around about as long as the personal computer, and at times it seems as though the viruses are definitely winning.

The viruses advance just as fast, or often faster, than our best virus detection and prevention software. That means vigilance and safe computer are often your bes Read More

The benefits of plain language are huge; the costs of complex writing are equally huge. This case study looks at how we can improve readability just by replacing a few common complex words with simpler alternatives. The results are impressive. Read More

Now that you’ve had the opportunity to hear from some of the best experts within our industry on what their favorite books are, it’s time for you to share as well. Read More

If you speak the customer’s language, you’ll get more readers. If you make it easy for customers to read your message, they will. Read More

the key to persuasion is knowing your audience, customers, coworkers and others you want to influence.

To be persuasive, you need to understand what your audience needs to make choices Read More

You'll need to find ways to maximize your free time. Try to be as productive as possible during the finite number of hours per week that are available for these important, goal-oriented endeavors. To help you out, here are 7 productivity tips that will help you hustle and achieve success as an entr Read More