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As a small business owner or solopreneur, cultivating customer relationships is a vital part of doing business, but not everyone is so successful in this area. The strength and longevity of your customer relationships... Read More

The more you know how your customer segments think, feel and behave the easier it is to communicate the right messages at the right time and have a strong relationship. Here are a couple of tips to help. Read More

You put a lot effort into turning your dream clients into clients. Once you acquire them as clients, you must become an active participant in their buying cycle. Read More

The shock and awe of this update came from sites that have dominated the search results for years, but now Google says they are low quality content farms. There are a number of questions that the Farmer update begs. Read More

whenever a visitor hits your site there will always be the hope that they will eventually turn into a customer but in reality this will only happen a tiny percentage of the time - how to decide what stage of the buying cycle your traffic is in Read More

Are You Prepared for IPv6? Relax, you probably are – you just don’t know it. Even though this might sound like the latest pandemic, surviving IPv6 won’t require a single inoculation or even a booster shot. Why are we even talking about IPv6? If you haven’t heard, the last bundle of web addresses wa Read More

A more effective way to sell involves a simple three-step process: ethos, pathos, and then logos. Just in case your Latin is a little rusty, ethos, pathos, and logos are the three corners of Aristotle’s “Rhetorical Triangle” – the use of language to persuade. Ethos is credibility, pathos is empat Read More

If you had any sense you would say “Why, what’s the benefit?” and possibly decide not to listen. Well, you should do, because I’m going to tell you about a tool that although will take a small amount of time and effort to put in place, will also lead to vast improvements to your business, in terms Read More

Results are great, but they are the end of the process, and can only serve as lessons for the next cycle if results were short. Leveraging and managing leading indicators allow you to get ahead of the curve and drive results. Read More

If you don't attend to small business legal issues you will wind up throwing more money out the window than you bring in at the door, as the saying goes. I wanted to recommend this list of legal tips for anyone who has not yet read them. They can be a tremendous resource, and, I think, open your ey Read More