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Start changing your life, both personally and professionally, by taking these below written words and turning them into a lifestyle, not a fad to send you into action. Read More

Looking for a community that's discussing the latest social marketing trends, tools, and techniques? Check out this thread at Social Marketing Central. Read More

When a small business graduates from being home-based to having premises of its own, it's quite an accomplishment. But in this economy, some small company owners are deciding it makes more sense to move back home again. Although a home-based business has become much more widely accepted, moving back when you're in financial distress might car Read More

Today's marketplace is a radically new world for sales professionals. Making sales requires a different vision and marketing mindset. New Media has created a whole new paradigm in the world of marketing and social media. If you can embrace it - there's hope for you and your business. Read More

Chances are most of your customers pay you within a reasonable amount of time. But sooner or later you will have to deal with a customer who pays very slowly or not at all. What can you do? And just as important, what can't you do to collect the money owed you? Here is what you need to know. Read More

When talking to prospects, it's important to present an image as a knowledgeable and professional advisor. By communicating your genuine interest in working with them and ensuring that prospects feel acknowledged, you increase the chances of winning the battle for new clients. Read More

Here's the secret, and whisper it to all your sales and marketing folks, to all your service people, to anyone whose work will somehow touch and impact the customer's experience: As customers, we are absolute suckers for authenticity. Read More

When initiating change, lots of attention is given to "the masses." It's assumed that the "best and the brightest" will embrace and lead large scale change. The research here shows that such conventional wisdom is neither conventional nor wise. Read More

Most sales people skip the essential sales step for each and every prospect that's worth converting to a customer/client. It's an investment that honors the buyer's time; it signals to the buyer that your interest lies in their best interest, not yours. The "slow down and sell more" secret lies in creating value before the call. Read More

Given the choice between an online blog and a PDF download, many customers feel more comfortable with a PDF or other static document. Read More