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Nonprofit organizations often execute integrated marketing communications (IMC) much better than the rest of us. In this post, I examine the reasons for their excellent results. Read More

Advertising can seem very challenging when you're on a small business budget. But there are ways to reduce your ad spend and really make an impact. Here are six ways to buy advertising on a budget. Read More

How to take your brand from getting good local recognition, to becoming recognized at a national level. Tips for using traditional and Web public relations tactics to gain a solid foothold with the national media. Read More

A media expert describes how to determine if your online reputation needs improvement and developing a baseline for your online image. The article includes ways to measure your online reputation with tools, objective analysis and peer review. Read More

do negative headlines really work or is traditional media cutting off its nose to spite its face? I hear daily how people are tired of sensationalist headlines. How do we combat Yellow Journalism? Read More

Marketers know the power of moms – Robin Neifeld of Clickz reports that moms account for 80% of consumer purchases and nearly $1.6 million in annual spending. And one of the best places to find moms is through blogs. But don’t underestimate this group of women – it’s one of the most sophisticated and particular segments of online media. Pitch them well and you could have a friend for life. But if you screw up – well let’s just say they’re VERY well connected.


Luckily, we were able to get some advice on this topic from one of the most well known women in the genre – Lian Dolan is the youngest of the famed Satellite Sisters Read More

Since I’m working the Minneapolis Boat Show this week I thought it would be appropriate to share my top tips for getting great public relations for any event. Although they all might not be as big as this one, events work well for traditional broadcast and print pitches. But there’s definitely a trick to it – here are some things that work for me. Read More

It's hard to find time for proactive marketing tasks. Here are some tips to make it easier to commit to building your business long term. Read More

Here's an easy way to start measuring your marketing goals. Small businesses don't have a lot of time but it's hard to know if your marketing and PR efforts are paying off. These are some simple, fast ways to figure that out. Read More

No one ever tells you about the fear associated with owning a small business. Here are some simple steps for managing the "gut wrenching fear" Read More