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Erich Marx, Director of Consumer-Facing Interactive and Digital Media at Nissan, joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand's presence in the digital sphere; measuring results when they don't necessarily translate directly into sales; and Read More

How often have you wished to put the world on fire, throw all the books in your room out of the window, scream till your lungs explode. Read More

Thanksgiving is the biggest shopping weekend of the year fueled by Black Friday & Cyber Monday and now Grey Thursday. Everyone is gearing up to cherry pick the best deals on their wish lists. Marketers are salivating at the opportunity to promote their clients’ brands and the masses are willing to Read More

The next time you hear someone say social media can't drive sales or isn't important as a marketing tool, just remember Ryan Smolkin. Smolkin launched his chain of poutine restaurants featuring the Canadian French Fry treat using nothing but Facebook and Twitter to drive word of mouth. Today, Smolk Read More

Have you been struggling to drive significant Social media traffic...these may be your reasons and how you can solve them and improve your site. Read More

Are you ready to ditch the rat race? Do you want to be your own boss? Learn how to start your own business in 19 steps! Read More

Marketers are brilliant at creating buzzwords and then saturating all matter of communications — whitepapers, PowerPoint decks, tweets, casual conversations with Starbucks’ baristas — with them. Equally impressive, marketers excel at then claiming to hate the very turn of phrase they elevated to bu Read More

The answer is yes, right? The buzz is that social marketing is here to stay and marketers have finally embraced it. In a Forbes Magazine article, contributor Jayson DeMers claims that “Investment in Social Media Will Become a Necessity, Not a Luxury“. Read More

I’ve been reading a lot about quality links and about being careful what you link to from your website, blog or even comments. Do we risk do follow links for our relationships that we have built and come to know and love online? Do we have to shun those blogs not in our own niches to make Google ha Read More

If people were actually any good at predicting the future, then the world would have ended a thousand times over by now. The entire economy would have collapsed. Gods and their archenemies would have returned to wreak havoc on the Read More