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Social Media is the “great communicator” for brands trying to reach out to their consumer base. What they often overlook is using the social media platforms to effectively target and promote their etailers and retailers. Read More

We are entering the Twilight Zone of imagination morphing from virtual reality (replacing the real world with a simulated one) to Augmented Reality. Read More

The Art of Schmoozing is essential if one is to be successful in social media to promote your brand, generate brand awareness and increase your reach. Read More

Mom Bloggers Are a Force to Be Appreciated. They drive traffic, generate brand awareness and drive sales. They are now charging for what marketers have long realized, they perform a valuable service both for their readers and for brands hungry for increased exposure. Read More

What is your favorite Google Doodle? What Google Doodle would you like to see?

We have the story on the July 4th Google Doodle Evolution Read More

Corporations today are faced with many decisions in this changing world of advertising and public relations. They have to make daily choices between traveling unchartered land and keeping to the traditional comfort zone. Read More

I confess I find my own practical experience matches most of the social science research on why people come to work – as described in Daniel Pink’s Book Drive. Daniel’s book spotlights the big three as mastery, autonomy, purpose. I’ve added another seven that work across the demographic spectrum. Read More

From managing your co-founder to using the Coke bottle as packaging inspiration, here's a look at this week's best business advice: avoiding overconfidence; in pursuit of crowdfunding, keep it simple; consider employee morale before giving yourself a large salary; and look to the Coke bottle when d Read More

In our virtual world, “face-to-face” no longer means in-person meetings. There is a lot of value in putting a face to a voice, as it brings a personal connection which is thought to help build trust. So what virtual alternatives are savvy businessmen and women using in this digital age? Read More

By Charles Smith

The decision about adopting cloud isn’t enough. Enterprise CIOs are facing challenges both internally and externally in making the necessary shift to cloud for an efficient IT environment. Wide prevailing misinformation and confusion are the main reasons why some organizations a Read More